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Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2022]Edition: Thirteenth editionDescription: 1 volume (various pagings) : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781264249497
  • 1264249497
Subject(s): LOC classification:
  • HD31.2 .N53 2022
  • HD31 .N4897 2022
Contents:
Pt. 1. Business Trends: Cultivating a Business in Diverse, Global Environments. 1. Taking Risks and Making Profits within the Dynamic Business Environment -- 2. Understanding Economics and How It Affects Business -- 3. Doing Business in Global Markets -- 4. Demanding Ethical and Socially Responsible Behavior -- Pt. 2. Business Ownership: Starting a Small Business. 5. How to Form a Business -- 6. Entrepreneurship and Starting a Small Business -- Pt. 3. Business Management: Empowering Employees to Satisfy Customers. 7. Management and Leadership -- 8. Structuring Organizations for Today's Challenges -- 9. Production and Operations Management -- Pt. 4. Management of Human Resources: Motivating Employees to Produce Quality Goods and Services. 10. Motivating Employees -- 11. Human Resource Management: Finding and Keeping the Best Employees -- 12. Dealing with Employee Management Issues -- Pt. 5. Marketing: Developing and Implementing Customer-Oriented Marketing Plans. 13. Marketing: Helping Buyers Buy -- 14. Developing and Pricing Goods and Services -- 15. Distributing Products -- 16. Using Effective Promotions -- Pt. 6. Managing Financial Resources. 17. Understanding Accounting and Financial Information -- 18. Financial Management -- 19. Using Securities Markets for Financing and Investing Opportunities -- 20. Money, Financial Institutions, and the Federal Reserve.
Summary: "Our experienced and diverse authors and long-tenured editorial team have created a product that meets the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors' assessment processes. Course supplements tightly align with chapter concepts and enhance retention, making instructors of all experience levels Grade-A rock stars. And unparalleled support from our digital faculty consultants helps ensure you and your students benefit from the full experience of what is now the gold standard in Introduction to Business classes. Nickels/McHugh/McHugh, Understanding Business, 13th Edition does more than teach-it prepares students to create real impact on the world"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds Course reserves
Richfield Campus--Two Hour Reserve Richfield Campus--Two Hour Reserve Richfield Campus Library Items Available at the Front Desk BUS 1010 658 N533u 1 Available 34230000164999

Introduction to Business

Total holds: 0

Includes index.

Pt. 1. Business Trends: Cultivating a Business in Diverse, Global Environments. 1. Taking Risks and Making Profits within the Dynamic Business Environment -- 2. Understanding Economics and How It Affects Business -- 3. Doing Business in Global Markets -- 4. Demanding Ethical and Socially Responsible Behavior -- Pt. 2. Business Ownership: Starting a Small Business. 5. How to Form a Business -- 6. Entrepreneurship and Starting a Small Business -- Pt. 3. Business Management: Empowering Employees to Satisfy Customers. 7. Management and Leadership -- 8. Structuring Organizations for Today's Challenges -- 9. Production and Operations Management -- Pt. 4. Management of Human Resources: Motivating Employees to Produce Quality Goods and Services. 10. Motivating Employees -- 11. Human Resource Management: Finding and Keeping the Best Employees -- 12. Dealing with Employee Management Issues -- Pt. 5. Marketing: Developing and Implementing Customer-Oriented Marketing Plans. 13. Marketing: Helping Buyers Buy -- 14. Developing and Pricing Goods and Services -- 15. Distributing Products -- 16. Using Effective Promotions -- Pt. 6. Managing Financial Resources. 17. Understanding Accounting and Financial Information -- 18. Financial Management -- 19. Using Securities Markets for Financing and Investing Opportunities -- 20. Money, Financial Institutions, and the Federal Reserve.

"Our experienced and diverse authors and long-tenured editorial team have created a product that meets the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors' assessment processes. Course supplements tightly align with chapter concepts and enhance retention, making instructors of all experience levels Grade-A rock stars. And unparalleled support from our digital faculty consultants helps ensure you and your students benefit from the full experience of what is now the gold standard in Introduction to Business classes. Nickels/McHugh/McHugh, Understanding Business, 13th Edition does more than teach-it prepares students to create real impact on the world"--

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