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Converging media : a new introduction to mass communication / John V. Pavlik, Shawn McIntosh.

By: Contributor(s): Material type: TextTextPublisher: New York : Oxford University Press, [2019]Edition: Sixth editionDescription: xxxviii, 466 pages : illustrations (some color), color map ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780190646653
  • 0190646659
  • 9780190646721
  • 0190646721
Subject(s): DDC classification:
  • 302.23 23
LOC classification:
  • P90 .P355 2019
Contents:
Mass communication and its digital transformation -- Media literacy in the digital age -- Print media : books, newspapers, and magazines -- Audio media : music recordings, radio -- Visual media : photography, movies, and television -- Interactive media : the internet, video games, and virtual reality -- The impact of social media -- Journalism : from information to participation -- Public relations : building relationships with strategic communications -- Advertising : the power of persuasion -- Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.
Summary: "Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where we might be headed."--Publisher's description.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds Course reserves
Richfield Campus--Three Hour Reserve Richfield Campus--Three Hour Reserve Richfield Campus Library Items Available at the Front Desk COMM 1500 P90 .P355 2019 1 Available 34230000163595

Introduction to Mass Media All year

Total holds: 0

Includes bibliographical references and index.

Mass communication and its digital transformation -- Media literacy in the digital age -- Print media : books, newspapers, and magazines -- Audio media : music recordings, radio -- Visual media : photography, movies, and television -- Interactive media : the internet, video games, and virtual reality -- The impact of social media -- Journalism : from information to participation -- Public relations : building relationships with strategic communications -- Advertising : the power of persuasion -- Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.

"Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where we might be headed."--Publisher's description.

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