The art of public speaking / Stephen E. Lucas with Paul Stob.

Includes bibliographical references and index.

Speaking and listening. Speaking in public ; Ethics and public speaking ; Listening ; Giving your first speech -- Speech preparation : getting started. Selecting a topic and a purpose ; Analyzing the audience ; Gathering materials ; Supporting your ideas -- Speech preparation : organizing and outlining. Organizing the body of the speech ; Beginning and ending the speech ; Outlining the speech -- Presenting the speech. Using language ; Delivery ; Using visual aids -- Varieties of public speaking. Speaking to inform ; Speaking to persuade ; Methods of persuasion ; Speaking on special occasions ; Presenting your speech online ; Speaking in small groups -- Appendix: Speeches for analysis and discussion.

"Fully updated for the thirteenth edition, the award-winning Art of Public Speaking offers a time-tested approach that has made it the most widely used college textbook on its subject in the world. Providing clear, authoritative coverage and written in a voice that speaks personably to students, it helps them become capable, responsible speakers, listeners, and thinkers. Seamlessly coordinated with Connect, McGraw-Hill Education's pathbreaking online program, it supplies a proven set of teaching and learning tools that is without parallel among public speaking books";