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Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, �2013.Edition: 10th edDescription: xxii, 577, [180] pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780073524597
  • 007352459X
  • 9780077474324
  • 0077474325
  • 9780077663728
  • 0077663721
  • 9780077663735
  • 007766373X
Subject(s): DDC classification:
  • 650 23
LOC classification:
  • HD31 .N4897 2013
Contents:
Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Managing financial resources.
Summary: From publisher: Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts -- full-time faculty members, adjunct instructors, and of course students -- to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Richfield Campus Library Richfield Campus - Main Book Collection 650 N533u Available 34230000160963
Total holds: 0

Includes indexes.

Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Managing financial resources.

From publisher: Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts -- full-time faculty members, adjunct instructors, and of course students -- to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

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