The consumer trap : big business marketing in American life / Michael Dawson.
Material type: TextSeries: The history of communicationPublication details: Urbana : University of Illinois Press, c2003.Description: x, 203 p. : ill. ; 24 cmISBN:- 0252028090 (Cloth : alk. paper)
- 380.1/0973 21
- HF5415.1 .D33 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Karen H. Huntsman Library Main Book Collection - Second Level | 380.10973 D325C | 1 | Available | 38060007163066 |
Includes bibliographical references (p. 175-195) and index.
Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap -- Escaping the consumer trap.
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