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The consumer trap : big business marketing in American life / Michael Dawson.

By: Material type: TextTextSeries: The history of communicationPublication details: Urbana : University of Illinois Press, c2003.Description: x, 203 p. : ill. ; 24 cmISBN:
  • 0252028090 (Cloth : alk. paper)
Subject(s): DDC classification:
  • 380.1/0973 21
LOC classification:
  • HF5415.1 .D33 2003
Contents:
Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap -- Escaping the consumer trap.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Karen H. Huntsman Library Main Book Collection - Second Level 380.10973 D325C 1 Available 38060007163066
Total holds: 0

Includes bibliographical references (p. 175-195) and index.

Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap -- Escaping the consumer trap.

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